Experience Management the right way
But how do I go about it?
According to a survey by SAP, 80 percent of customers would change a brand or service provider due to a poor customer experience. A positive customer experience is therefore hugely important for acquiring customers and building long-term customer relationships.
Would you also like to turn your customers into enthusiastic fans of your products? With the recommendations in these guidelines, you can take the first step towards experience management (XM).
Learn more in this whitepaper about:
- The key questions that arise in experience management
- How X-Data and O-Data differ and how they can be combined
- The benefits of experience management
- How to set up an XM program step by step
While reading, you can also gain valuable insights from our Head of Experience Management at EASY SOFTWARE – Travis Marsh.